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Предыдущая | Содержание | Следующая

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??????????? ??????????? ??????? ????????? ?????????? ???????? ?????? ????????????, ???????????????? ? ???????? ??????????, ????????????? ??????????? (????????, ???????? ??????), ????????? ? ???????? ??????????, ???????????? ????????????, ?????????????? ????????, ???????????????? ?????, ???????????? ?????????????? ??????????????. ??????????, ????????? ? ???????????? ?????? ????? ???? ????????? ??????, ??? ????????????? ????? ? ??? ????? ??????????. ??????? ????????????? ??????????? ?????????? ?????????? ?????????????? ?????????????? ? ??????????? (???. 4.2). ????????? ??????????. ??????? ?????? ??????? ?? ??? ??????? ?????? — ??????? ? ?????????????????. ? ?????? ?????? ????????? ???????????, ?????????, ???????? ? ?????????????? ??????. ?????? ?????? ?????????????? ?? ?????? ????????? ? ?????? ??????????.

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??????? ?????????? ??????????? ? ????????? ?????????????? ????????: ??????, ????????????? ??????????, ????????, ???????, ????????, ???????????????? ??????????. ??? ??????? ????? ?????, ????????? ???????????, ?????????, ????????.

???????????. ??????????? — ???????????? ???????? ??????????? ??????????. ? ?? ??????? ????? ?????????? ?????? ?????? ????????? ??????, ???????????????? ??????????? ? ?????????? ???????. ?????????? — ???? ?? ?????? ??????????, ? ??????? ?????? ??-> ???????? ?????????????. ???????? ????????? ???????? ???????? (? ???) ?? ???: American Marketing Association Bibliography Series, Business Information Sources, Data Sources for Business and Market Analysis ? Encyclopedia of Business Information Sources.

?????????. ????????? ???????? ???????? ?????????? ? ??????? ????? ? ????????????, ??????? ?????????? ?????? ???????????? ??????. ? ??????? ?????????: Directories in Print, Consultants and Consulting Organizations Directory, Encyclopedia of Associations, FINDEX: The Directory of Market Research Reports, Studies and Surveys ? Resarch Services Directory.

????????. ????????? ?????????, ?????????? ?????????? ???? ?????????, ????????? ?????? ? ????? ???????? ??????????? ?????????? ? ?????????? ????????? ????????. ?????????????, ????????????? ????????? ??????????? ??????????? ????????????? ??????. ???????, ??? ? ??????? "????? ??????????" ????? ?????????????? ????????? ?????????, ????????? ??????? ??????? ?????? ????????? ?????? ??????????.

?????????? ???????? ??? ??? ?????????????, ??? ? ??? ???????????? ??????????. ????? ????????? ???????? ??????? Business Periodical Index, Business Index, Predicasts F& S Index: United States, Social Sciences Citation Index ? WauStreet Journal Index.

??????????????????? ?????????????? ??????. ???????? ?????????????? ?????? ???????????? ??? ????????????? ?????? ???????. ??????????? ? ?????????????? ???????? ???? ?????? ????? ???????? ?????? ??????????. ? ???????? ???????????? ?????????? ?????? ????? ???? ?????????: A Guide to Consumer Markets, Predicasts Forecasts, Saks and Marketing Management Survey of BuyingPower, Standard & Pooris Statistical Service ? Standard Rate andData Service.

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????????????? ??? ????? ?????? ?????????? ???????? ?????????? ????????? ??????. ????????????????? ?????????? ????? ????????? ?? ?????? ????????? ? ?????? ???????.

?????? ?????????. ???????????? ???? ????????? — ?????????? ? ???? ???????? ?????????????? ??????. ??? ?????????????? ??????? ??????????? ? ??????? ? ?????????? ?????????? ????????. ?????? ??? ????? ??????? ??? ??????????? ???????? Guide to Economic Census, ??????? ?????????? ??????? ????????? ?????????? ? ????????? ????????? ??????. ? ???????????? ???? ????????? ?? ?????????????? ????? ????? ?????????? ???????????? ????? ??????????? ???????????, ??????? ????? ????? ????????? ? ?????? ??? ???????????? ??????? [ 15|. ?????????? ????? ????????? ??????? ????, ??????? ?????????? ??????????? ? ??????????? ?????? ????????? ???????????, ??????????? ? ?????? ????? ??????????, ? ?????? ??????? ??????? ? ????????????. ???????? ??????? ??????????? ?????? ????????? ????????: Census of Housing, Census ofManifacturesrCensus of Population, Census of Retail Trade, Census of Service Industries ? Census of Wholesale Trade,

?????? ????????????????? ???????. ????? ?????????, ??????????? ????????????? ???????? ? ?????? ????????? ?????? ?????????????? ??????. ???????? ???????? ?? ???: Business America, Business Conditions Digest, Business Statistics, Index to Publications, Statistical Abstract ofthe United States ? Survey ofCurrent Business.